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Description
Improving user experience (UX) is good for business, but too often, UX teams struggle to make the case for the value they deliver and/or face obstacles that undermine it. This webinar highlights why UX matters in the context of B2B tech solutions and helps tech vendor professionals to implement solid UX metrics and link them to business KPIs.
Key takeaways:
- Understand why B2B tech vendors need to catch up on UX.
- Link UX metrics to business KPIs: Get started calculating the UX ROI.
- Learn best practices to win customers with strong UX.
Target audience level: beginner and intermediate
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