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Description
A wave of so-called digitally native direct-to-consumer (DTC) startups have burst on the scene, gaining market share and media attention. Long-standing brands are scrambling to respond with their own direct strategies. But without understanding why consumers are trying these new brands, traditional brands’ efforts are doomed. Hear about new Forrester research that reveals momentous changes in consumers’ purchase drivers. Brands combatting challenger competition should listen to ensure they build a strategy that meets evolving consumers’ demands.
Key takeaways:
- Dive into DTC disruptor brands’ winning customer strategies that offer solutions and experiences to creatively meet customer needs.
- Discover newly defined purchase drivers that move beyond the traditional quality, convenience, and trust.
- Explore disruptive model development to deliver the new types of value that consumers are demanding.
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