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- Stay ahead of changing market and customer dynamics with the latest insights.
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Description
Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business decisions. Marketers must have a clear marketing analytics road map, aligning the right business objectives with the right analytical approach. This webinar provides the road map to help plan and successfully deploy a measurement initiative.
Key takeaways:
- Learn to lay a strong foundation for measurement success.
- Explore the five steps to successful measurement deployment.
- Grasp how to socialize insights throughout your organization.
Technical information
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