Description

Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must connect marketing's value to key business indicators. Collaborating with finance to show marketing's impact on financial metrics helps marketers get more buy-in from the business and calculate future marketing risks and opportunities. This webinar discusses how marketers can effectively collaborate with finance to ensure that marketing drives business value and provides tangible best practices to kick start the conversations between marketers and finance professionals for better aligned outcomes.

Key takeaways:

• Understand how to balance needs and goals between marketing and finance.
• Learn to how to include finance in the marketing planning process.

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