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Description
Social media has created customer groups that coalesce around a brand. In effect, a union. In the age of the customer, they collectively can and will change your corporate policy. Are you ready for the empowered, technically savvy, and motivated customer? And what are you doing to manage this risk?
Key takeaways:
- Identify, assess, and mitigate reputational risk exposure methodically.
- Earn customer trust through authenticity and reliability.
- Build brand resilience to improve the employee and customer experience.
Target audience level: beginner
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