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Description
The next analytical paradigm has arrived: introducing the next best experience (NBX). The NBX is the fourth iteration of the “next best” saga — preceded by next best product, offer, and action. Fully realized, it represents the ability to identify and deliver the right experience to the right customer in real time. This webinar dives into what NBX is, how to approach it analytically, and what it means to your organization.
Key takeaways:
- Determine where your firm is on the path toward adopting NBX.
- Learn how to orchestrate the next best experience.
- Discover a new approach to the customer-centric and insights-driven organization.
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