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Description
As B2B marketing, sales, and content leaders plan for 2022, they face more complexity than ever as they drive toward common business goals and address the challenges of optimizing content’s role in meeting those objectives. To align with buyers’ and customers’ increasing expectations, content planning, production, promotion, performance, and organizational preparedness must support the buyer’s journey, customer lifecycle, and all customer-facing functions that rely on content.
Key takeaways:
- Explore five content strategy and operations focus areas that should be a top priority for forward-looking B2B organizations in 2022.
- Learn specific recommended actions that will help you advance your content engine capabilities in the coming year.
Target audience level: intermediate and advanced
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