Save or Share this Report

For B2C Marketing Professionals

WEBINAR: Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen

Thursday, April 23, 2020, 1:00 PM-2:00 PM Eastern time

Please note that this call was originally scheduled for March 23, 2020.

Description

Advertising efforts born out of a disconnected multichannel approach are coming at the cost of business performance and consumer experience alike. Omnichannel advertising, however, is not a one-size-fits-all solution. Nor can it be developed overnight. This webinar covers six core competencies that B2C marketers should use to assess their current capabilities to help move their organization toward a winning omnichannel advertising approach.

Key takeaways:

  • Learn the six core competencies necessary for omnichannel advertising.
  • Assess what your current omnichannel capabilities are today.
  • Listen to best practices to creating a gradual, planned progression to an omnichannel approach.
  • Learn what to take into account that’s specific to your situation to develop the best strategy for your organization.

Vendors mentioned: Analytics Partners, Dabbl, Facebook, Google, IRI, Kimberly-Clark, Marketing Evolution, Neustar, Samba.TV and Vizio, and Watson Ads.

Target audience level: all levels

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Technical Information

You'll receive an email with dialing and Webex instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.