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Description
Advertising efforts born out of a disconnected multichannel approach are coming at the cost of business performance and consumer experience alike. Omnichannel advertising, however, is not a one-size-fits-all solution. Nor can it be developed overnight. This webinar covers six core competencies that B2C marketers should use to assess their current capabilities to help move their organization toward a winning omnichannel advertising approach.
Key takeaways:
- Learn the six core competencies necessary for omnichannel advertising.
- Assess what your current omnichannel capabilities are today.
- Listen to best practices to creating a gradual, planned progression to an omnichannel approach.
- Learn what to take into account that’s specific to your situation to develop the best strategy for your organization.
Vendors mentioned: Analytics Partners, Dabbl, Facebook, Google, IRI, Kimberly-Clark, Marketing Evolution, Neustar, Samba.TV and Vizio, and Watson Ads.
Target audience level: all levels
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