Creative Advertising Technology: The Most Important Adtech You've Never Heard Of

William Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.” In the current digital age, practitioners have prioritized driving results with science and math rather than art, and the results have been dismal: declining ad performance and compromised consumer experiences. Creative ad technology platforms promise to bridge the gulf between the art and science of advertising and inform creative development and execution with data that will result in compelling, relevant, and measurable advertising. But the space remains immature, in terms of the vendors in the category and in customer adoption and usage. This webinar explores both the vendor landscape and CAT customer attitudes, perspective and behaviors and gives marketers practical advice on how to get started in the creative adtech space.

Key takeaways:

• Learn why creative adtech is such an important, if underappreciated, category for B2C marketers tasked with driving performant media and great consumer experiences.
• Understand the landscape of creative ad tech vendors, what both unifies and differentiates them, and what characteristics matters in a creative adtech partner.
• Get practical advice on how to get started with creative adtech.