Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($250).
Description
This webinar is part one of a two-part series.
Forrester recommends that organizations use customer journey maps to examine interactions from their customers' points of view. This webinar revisits Forrester's existing research on journey maps to explore what journey maps are, how they are made, and what a good journey map looks like.
Agenda:
- What are customer journey maps?
- How can you create a customer journey map?
- What does a good customer journey map look like?
Vendors Mentioned: Blast Radius, Effective UI, EMC Consulting, IBM Interactive, iCrossing, IMC2, Isobar, Mulberry, Reading Room, RGA, Rosetta, SapientNitro, Strativity, and VML.
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.