Description

This webinar is part one of a two-part series.

Forrester recommends that organizations use customer journey maps to examine interactions from their customers' points of view. This webinar revisits Forrester's existing research on journey maps to explore what journey maps are, how they are made, and what a good journey map looks like.

Agenda:

• What are customer journey maps?
• How can you create a customer journey map?
• What does a good customer journey map look like?

Vendors Mentioned: Blast Radius, Effective UI, EMC Consulting, IBM Interactive, iCrossing, IMC2, Isobar, Mulberry, Reading Room, RGA, Rosetta, SapientNitro, Strativity, and VML.

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