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New uses for data, like predictive analytics and behavioral marketing, are transforming data governance (DG). Firms will layer new objectives, like privacy, on existing ones like taxonomy consistency – and these new objectives can’t be managed like the previous ones. The ultimate goal for DG is data citizenship, but every company will chart their own journey and learn as they progress.
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Vendors mentioned: ASG, BackOffice Associate, Collibra, Data3Sixty, Datum, Diaku, Global Data Excellence, IBM, and SAP.
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