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Description
New uses for data, like predictive analytics and behavioral marketing, are transforming data governance (DG). Firms will layer new objectives, like privacy, on existing ones like taxonomy consistency – and these new objectives can’t be managed like the previous ones. The ultimate goal for DG is data citizenship, but every company will chart their own journey and learn as they progress.
Key takeaways:
- Understand how new drivers, like data economy, require different approaches to data governance.
- See how technical drivers like big data, self service, and predictive analytics will make data governance more business oriented – "data citizenship."
- Plan your firm’s journey to a broader model data citizenship.
Vendors mentioned: ASG, BackOffice Associate, Collibra, Data3Sixty, Datum, Diaku, Global Data Excellence, IBM, and SAP.
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