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Data Literacy: A Lifeline In Uncertain Waters

June 8, 2020

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  • Presented by Jennifer Belissent, PhD


The desire to become insights-driven is nearly universal — particularly in uncertain and unfamiliar times. Yet so is the struggle: 91% of global data and analytics decision makers report that improving the use of data insights in decision making is challenging. The gap no longer rests in the availability of data or tools, but rather in the lack of skill to use these tools to drive business outcomes — a gap in data literacy. This session presents Forrester's data literacy framework — and its four goals of awareness, comprehension, understanding, and scale — and offers guidance for building a data-literate organization.

Key takeaways:

  • Explore the need for data literacy across your entire organization.
  • Learn about the key elements of Forrester's Data Literacy ACES program.
  • Discover best practices in organization and content development.
  • Understand how to get started in building a data-literate organization.

Target audience level: beginner

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