Deep Dive Into The B2C Commerce Suites Forrester Wave™

The market for commerce suite technology is mature, yet it is set to almost double from a $1.2 billion market in 2014 to $2.1 billion in the US alone by 2019. Although adoption of commerce technology in business-to-consumer (B2C) verticals such as retail and consumer products is already largely saturated, much of the anticipated growth over the next five years will be driven by replatforming activities as established online retailers look to fortify the scalability of their technology and branded manufacturers increase their focus on direct-to-consumer (DTC) digital channels. In this Webinar, Forrester reviews the state of the enterprise B2C eCommerce technology market and reviews the strengths and weaknesses of the leading vendors included in our recent Forrester Wave report.

Agenda:

• An Overview Of The B2C Commerce Technology Market Size
• The Current Technology Landscape
• The Forrester Wave Methodology And How We Approached The Evaluation
• The Key Findings And Why They Matter To eBusiness Leaders

Key takeaways:

• It's all in the suite. eBusinesses have growing needs for sophisticated omnichannel fulfillment and online merchandising tools, and they are buying a suite of commerce technologies from these vendors that includes core commerce functionality, an order management system, experience management, and product information management.
• Differentiating between these solutions is increasingly difficult. The leading commerce technology solutions in the market all offer robust tools that are proven to meet the needs of even the largest of online retailers. Differentiating at the feature level is increasingly difficult; eBusiness pros must instead focus on tool set usability, extensibility, suite integration, and innovation when evaluating these solutions.

Vendors mentioned: Demandware, Digital River, eBay Enterprise, Elastic Path Software, hybris (an SAP company), IBM, Intershop, MarketLive, NetSuite, Oracle Commerce, and Oracle Retail (Micros)