Skip to main content

Save or Share this Report

WEBINAR: Define And Measure Emotion For More Effective Customer Engagement

February 5, 2019

Primary author headshot


Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing. But the murky world of emotion is coming into greater clarity from new neuroscience and psychology insights that new market research firms are translating into techniques for measuring consumer emotions. Update your knowledge about this essential dimension of marketing, and identify ways to integrate these new techniques to fully leverage the power of emotion in marketing planning, execution, and measurement.

Key takeaways:

  • Uncover the complexity of emotions with new neurology and psychology models.
  • Deploy new research techniques to measure emotion.
  • Learn how to seamlessly use emotion effectively across the marketing cycle.

Vendors mentioned:, Isobar, Magid, Nielsen Neuroscience, Research Measurement Technologies, Resonate, Sentient Decision Science, and System 1 Research.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.