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Description
Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing. But the murky world of emotion is coming into greater clarity from new neuroscience and psychology insights that new market research firms are translating into techniques for measuring consumer emotions. Update your knowledge about this essential dimension of marketing, and identify ways to integrate these new techniques to fully leverage the power of emotion in marketing planning, execution, and measurement.
Key takeaways:
- Uncover the complexity of emotions with new neurology and psychology models.
- Deploy new research techniques to measure emotion.
- Learn how to seamlessly use emotion effectively across the marketing cycle.
Vendors mentioned: Emoto.ai, Isobar, Magid, Nielsen Neuroscience, Research Measurement Technologies, Resonate, Sentient Decision Science, and System 1 Research.
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