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Description
The age of the customer is defined by the technological superiority of the customer. A firm’s disadvantage? The striking inability to get to know customers as well as customers can get to know the firm. This disadvantage is especially troublesome in the nontransaction, relationship-based exchanges inherent in B2B marketing. Artificial intelligence (AI) tech can help, but AI doesn’t optimize for customer obsession — humans do. AI can rebalance the tipped scale of power only if B2B insights pros stay focused on the human imperative.
Key takeaways:
- Learn why B2B messaging lacks empathy.
- Learn about the role of emotion in B2B decision making.
- Understand the role of AI in infusing messaging with more appealing and empathetic messaging.
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