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Description
One consequence of digital transformation is that companies are increasingly interested in creating digital platforms and services for developers to use and extend with new digital products and services. But engaging with developers is challenging because they shy from marketing and sales reps, prefer hands-on experiences, and trust input from their peers. In this webinar, we discuss the best practices companies use to inform, engage, and drive adoption of digital technology by third-party and internal developers.
Key takeaways:
- Learn about the “developer funnel” for technology adoption and how to navigate it.
- Discover best practices to drive awareness and consideration of new technologies by developers.
- Understand when and how to monetize developer products and services.
- Hear specific tactics that successfully enable and accelerate developer adoption of new technologies and services.
Target audience level: intermediate
Vendors mentioned: Citibank, IBM, Mastercard, Microsoft, and Twilio.
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