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Consumers increasingly use the Web as the primary channel to shop, apply, and purchase auto insurance across North America and Europe. Traditional agent-based insurers are losing market share to direct and comparison insurance Web sites because of the convenience and price transparency on the Net. Agents are threatened by the growing investment in the eBusiness channel from traditional insurance firms. Yet, the economic recession has highlighted the importance of the agent channel both in person and over the phone.
How can agent-based insurers serve customers online without creating agent channel conflict?
We will discuss the top 10 things insurers must do when developing a multichannel insurance distribution strategy. Topics include organizational structure, channel integration, culture, incentives, and many others that improve sales conversion for the eBusiness, call center and agent channels
Agenda:
Vendors mentioned: ATG, Merkle, Ignite Sales
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Insurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, we expect to see insurance eBusiness and channel strategy professionals
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