Description

Do you need a mobile app? Do you already have one and wonder if you should reconsider? For either, how “native” does that app need to be? Forrester data shows that consumers use fewer and fewer apps and have more non-app options to engage with brands, so what is the current way to navigate these questions? Join Forrester analysts Julie Ask and Michael Facemire to engage in a lively discussion and answer the question, “Do I need a mobile app?”

Key takeaways:

• "Should I build a mobile app or a mobile website?" is a shortsighted evaluation — there are a myriad of options in the gray areas in between these two.
• The web, both skills and technologies, will define the near-term future of mobile.
• This same web will define the future of other channels as well.
• We can drive efficiencies in this future by building once for many experiences.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $300.00(USD)

Purchase