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Do you need a mobile app? Do you already have one and wonder if you should reconsider? For either, how “native” does that app need to be? Forrester data shows that consumers use fewer and fewer apps and have more non-app options to engage with brands, so what is the current way to navigate these questions? Join Forrester analysts Julie Ask and Michael Facemire to engage in a lively discussion and answer the question, “Do I need a mobile app?”
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Before deciding to build, update, or kill a mobile app, digital business pros should consider a host of strategic and tactical factors, outlined here.
Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a captive audience will lead to disappointing results. To s
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' mic
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
Increased customer interest in crypto-assets will move them into the mainstream in 2022. Inflation challenges not seen since the early 1980s will prompt wealth managers to train advisors on how they can better serve clients. As technology continues to accelerate, incumbent firms will add to their capabilities by acquiring wealthtechs rather than replicating solutions in-house. A saturated special-purpose acquisition company (SPAC) market will lead to a movement to protect the retail investor. In this webinar, we explore Forrester’s predictions for wealth management in 2022. Key takeaways: Learn Forrester’s predictions for wealth management in 2022. Understand how wealth management firms are responding to the challenges of inflation, the attractions of crypto, and the pitfalls of SPACs. Learn how forward-looking investment management institutions and wealthtechs are driving change today to remain relevant with digital technologies.
Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022. Key takeaways: How US and UK consumers felt about the season overall Highlights from 2021 Black Friday and Cyber Monday events Initial thoughts on areas to work on for Holiday 2022 Target audience level: intermediate
