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Dominate Conversions, Pipeline, And Revenue With Predictive Marketing

Three Use Cases Generate Measurable Impact On Lead Quality

August 30, 2016

  • Presented by Allison Snow,
  • Peter O'Neill


B2B marketers accountable for pipeline and deal acceleration can’t ignore predictive marketing. While surrounded by hype and buzz, the core of predictive is substance — crushed conversion rates, exposure of the best-fit prospect accounts, and prospect insight that will give sales the level of prospect intelligence it's been craving.

This webinar examines three categories of use cases that dominate early predictive success — predictive lead scoring, prospecting, and hypersegmentation. These approaches support the full scope of the customer life cycle from net-new customer acquisition to cross-sell/upsell, produce quantifiable results, and lay the foundation for more complex applications of predictive marketing analytics.

Key takeaways:

  • Understand sales’ priorities and pipeline chokepoints.
  • Whip customer data into shape.
  • Find, attract, and grow data management talent in marketing.
  • Establish primary core lead-scoring practices.
  • Harmonize technology and go-to-market strategy.

Vendors mentioned: 6sense, brighttarget, DemandBase, Demandjump, dxContinuum, Everstring, GrowthIntel, Infer, Lattice Engines, Radius, Leadspace, Mariana, Mintigo, mrp, SalesPredict, TopOpps, The Big Willow, and Versium.

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