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Description
In the race to create great customer experience (CX), companies are pushing the envelope on data collection, employment practices, product classifications, and more. Many of these innovations challenge existing laws. These clashes can be explosive, leading to lawsuits, fines, or arrests and prosecutions. During this webinar, Forrester analysts TJ Keitt and Rick Parrish will explain how companies are addressing these contentious issues and the role that CX professionals can play in formulating their companies’ government relations strategies.
Agenda:
- Discuss the patchwork of laws and regulations that companies deal with often hinders their ability to innovate.
- Indentify how to improve CX, using four options for dealing with government.
- Discover six variables with their business counterparts to decide which of these four strategies makes sense for their companies.
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