Skip to main content

Save or Share this Report

WEBINAR

Efficiency Vs. Effectiveness: Which Value Metric Matters Most For Tech Spending?

December 14, 2021

Description

Tech executives have historically focused their business cases for tech spending on potential gains in process efficiency and employee productivity. In a half-dozen industries, such a focus can still work. But in most industries, the likelihood that tech investment will lead to productivity gains is very poor. Instead, tech executives in these low-productivity industries should focus their tech investments on improving the effectiveness of their business decision-making regarding customers, operations, and balance sheets.

Key takeaways:

  • Tech spending’s impact on productivity is poor. While US labor productivity has recently improved, growth over the past decade has been weak, despite generally good growth in tech investment.
  • Still, half a dozen US industries have had good productivity growth, and in three of them, tech spending has been a key contributor.
  • But in most US industries, productivity growth has been weak or negative, often despite strong tech spending growth.
  • Forrester has developed a four-factor model for predicting whether or not tech spending is likely to improve industry productivity and applied that to 22 US industries.
  • This webinar presents these industry outlooks on tech spending and productivity and provides recommendations as to where tech executives should emphasize efficiency gains or stress effectiveness improvements.

Target audience level: intermediate

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.