Embrace Social Media Safely: Effective Methods To Identify And Address The Risks Of Hyperconnectivity

The combination of business opportunity and employee expectations is too great; social media is becoming intertwined with business operations whether you like it or not. While valuable, corporate use of social media introduces numerous operational, regulatory, security, and reputational risks that may have drastic consequences for your organization. To safely utilize social media, you need to establish risk management processes and technical controls that will reduce the likelihood and impact of such damaging events. In this webinar, Forrester presents key risks that social media exposes your organization to and effective tools and techniques for mitigating those risks.

Agenda:

• A Look At The Biggest Risks And Challenges Social Media Introduces To Your Organization
• A Review Of Formal Risk Management Processes You Can Use To Mitigate Social Media Risk
• Emerging Technologies That Can Improve Your Ability To Monitor, Manage, And Control Social Media Activity
• Recommendations On How To Implement Effective Governance Of Social Media To Safely Take Advantage Of Opportunity

Vendors mentioned: Actiance, Brand Protect, Cyveillance, EdgeWave, Erado, Expion, Hearsay Social, HootSuite, IBM Cognos, Kronovia, MarkMonitor, MetricStream, Radian6, SAP Connect, SAS, Smarsh, Social iQ Networks, SocialVolt, SocialWare, Sprinklr, and Syncapse.