Skip to main content

Save or Share this Report


Empowered Consumers Go Green

December 14, 2020


Conversations about the climate have ebbed and flowed for decades, yet 2020 marks a turning point where the combination of escalating climate hazards, a global pandemic, and a newfound consumer consciousness sparks unprecedented urgency and action around the climate crisis. As empowered consumers become aware of threats to environmental sustainability, they wield their buying power to participate in the solution. In this webinar, understand the key attitudes and behaviors to consider when winning and retaining increasingly “green” empowered shoppers.

Key takeaways:

  • Find out which consumer attitudes and behaviors regarding “going green” are evolving.
  • Understand why consumer empowerment drives the sustainability transformation.
  • Learn how to meet consumer demands around environmental sustainability, and how urgently.

Target audience level: all levels

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.