ON-DEMAND Webinar

Empowered Consumers Go Green

Original Broadcast Date:Dec 14th, 2020
AL
Anjali LaiSenior Analyst
SS
Salvatore SchianoResearcher
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Description

Conversations about the climate have ebbed and flowed for decades, yet 2020 marks a turning point where the combination of escalating climate hazards, a global pandemic, and a newfound consumer consciousness sparks unprecedented urgency and action around the climate crisis. As empowered consumers become aware of threats to environmental sustainability, they wield their buying power to participate in the solution. In this webinar, understand the key attitudes and behaviors to consider when winning and retaining increasingly “green” empowered shoppers.

Key takeaways:

  • Find out which consumer attitudes and behaviors regarding “going green” are evolving.
  • Understand why consumer empowerment drives the sustainability transformation.
  • Learn how to meet consumer demands around environmental sustainability, and how urgently.


Target audience level: all levels

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