Expand Options In A Tight Labor Market

Forrester's latest research looks deeply at how mobile banking (and banking experiences more broadly) will evolve over the next three years. Using survey data from tens of thousands of banking customers across 10 countries, we identify 10 new must-have capabilities and 10 emerging differentiators. This session outlines our latest "What's Next In Mobile Banking" research, including data, examples, insights, and best practices. We also discuss how digital banking leaders and their teams can prioritize which initiatives will have the most impact on their customers' experiences and their own business outcomes.Key takeaways: Hear which mobile banking features customers most value.Learn about the 10 offerings that are becoming table stakes in digital banking.Identify emerging capabilities that will differentiate banking brands for specific audiences.Understand how "systems of exploration" can guide your organization's efforts to experiment and innovate in digital banking.Target audience level: all levels

Peter Wannemacher

 

Enterprise networks are complex and growing more so as digital businesses incorporate partner networks, such as cloud networks, into the networking fabric supporting Zero Trust. Networks are tying network technologies, architectures, and processes to real opportunities to increase revenue, create exceptional customer experiences, and make employees productive. The integration of AI into IT operations (ITOps) is becoming essential for managing and optimizing modern networks to deliver on business goals. AIOps (AI for IT operations) provides real-time contextualization and insights across the IT estate, which is vital to ensure network infrastructure is functioning optimally. This webinar explores the critical role of AIOps insights in enhancing networking capabilities, enabling autonomous networks, and revolutionizing networks as business assets.Key takeaways: Discover how AIOps insights can help indicate where networking professionals can optimize network performance, automate routine tasks, and ensure seamless connectivity across complex network environments.Learn how AIOps can highlight areas for the creation of self-managing, self-healing networks that can adapt to changing conditions and demands with minimum human intervention.Explore how AIOps can help predict and resolve network issues before they impact users, ensuring high availability and reliability of network services.Gain insights into how AI embeds Zero Trust into the network by detecting and mitigating threats in real-time, protecting against cyberattacks, and ensuring compliance with industry standards, all prior to reaching MDR and SOC.Understand how AIOps can optimize network components and subsystems to deliver on business goals and strategy.Target audience level: beginner and intermediate

Carlos Casanova

, 

Andre Kindness

, 

Octavio Garcia Granados

 

Manufacturing leaders anticipate a transition from mass production to mass customization. While there is growing interest in and a clear role for mass customization, it isn’t always the best way to deliver profitable and competitive customer service.Key takeaways: Learn about the necessary investments in application portfolios, partners, and new working practices to support the transition from volume to variety.Understand how to evaluate the feasibility of shifting from high-volume, low-variety mass production to manufacturing smaller batches with order-specific features.Target audience level: intermediate

George Lawrie

, 

Paul Miller

 

Cross-channel marketing hubs (CCMHs) are the nerve center of the B2C marketing technology (martech) ecosystem. CCMHs typically include data management and analytics to enable customer understanding; planning, collaboration, content management, and measurement tools to optimize brand strategy; and automation workflows, channel integration, and personalization to orchestrate cross-channel experience delivery.An effective CCMH solution can position marketing as an indispensable component of an organization’s customer-obsessed growth engine. Think of your CCMH as much more than a campaign management platform. Instead, leverage it for channel-agnostic moments-based marketing that engages your customers with compelling, contextually relevant experiences.Key takeaways:Understand the current CCMH landscape.Learn about different CCMH solutions.Discover which CCMH solutions are right for you.Hear best practices from leading firms.Target audience level: all levels

Rusty Warner

 

In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate

Srividya Sridharan

, 

Doug Washburn

,  Michael Facemire  

Commerce tech vendors use this term to represent a variety of inconsistent concepts. In this webinar, we explain what vendors mean when they use it, what you need to understand about it, and when “unification” is a benefit for digital businesses.Key takeaways: What does “unified commerce” mean?What is important about unification in commerce tech? How can I evaluate vendors that say they offer unified commerce?Target audience level: all levels

Emily Pfeiffer

,  Lauren Cevallos