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Each year, thousands of people travel to Spain to attend the largest gathering of mobile industry experts in the world---The Mobile World Congress. In this webinar, Forrester analysts will break down the big themes from this year's gathering in Barcelona, including mobile platform trends, emerging interfaces, and key marketing announcements that will have an impact on B2C and B2B brands.
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Mobile technology is just a means to an end. But mobility shifts the way business-to-business (B2B) ecosystems service their customers, support their partners, and affect competition. These B2B ecosystems facilitate the continuous exchange of information
Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. This report reveals how mar
Global IT services spend by governments and enterprises will reach $2 trillion by 2028. This webinar looks at the largest vendors in 2024, the industry growth drivers, and ways in which the market will need to adapt and evolve.Key takeaways:Learn which industries spend the most on IT services.Understand why infrastructure as a service (IaaS) will see the most rapid growth.Know what will make the IT service industry thrive.Target audience level: beginner and intermediate
Customer success (CS) is a vital business capability that can develop out of several existing functions, including support, sales, or marketing. As a company grows, CS sprawl can increase, making it difficult to consolidate resources under dedicated leadership with the technology and processes designed to achieve agreed-upon outcomes. Maturing CS requires moving away from its dependence on human labor toward digital-led ways to engage and guide customers toward the outcomes they want and the value they deserve.In this webinar, Forrester vice president and principal analyst Laura Ramos shows customer engagement leaders how to use Forrester’s Total Economic Impact™ (TEI) methodology to build a business case for combining distributed, nondedicated resources into a formally chartered CS function with the processes, responsibility, and technology to support any enterprise-scale business. We explore the TEI of three key digital-led investments — a customer-centered digital experience, integration of learning content or technology, and a community-based advocacy program — and what returns you can expect from each.Key takeaways: Learn why now is the time to scale CS using digital-first approaches.Understand four popular, practical ways to extend CS impact by digitalizing postsale experiences.Connect the Total Economic Impact™ (TEI) methodology to smart CS investment.Explore how to build your business case around increasing CS ROI.Target audience level: beginner and intermediate
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Artificial Intelligence is just a boatload of potential without a strategy to make it a valuable contributor to business outcomes. Looking at AI through the lens of high-performance IT (HPIT) gives technology leaders a pragmatic framework to plan, execute, and communicate an AI strategy with direct business payoff. Enable success, cocreate value, amplify impact, and transform business with AI.Key takeaways: Sample the impact of AI on business growth, productivity, and execution.See how HPIT guides your AI investments and strategy for impact.Plot your first steps with a genAI strategic plan.Target audience level: all levels
Technology is advancing at a pace that current public sector IT planning practices struggle to match. At the same time, they are facing workforce challenges and a need for modernization. This webinar helps agency and department leaders adapt budget and planning practices to deliver high performance, adapt their workforce at a pace that challenges traditional employee management practices, and understand how to maximize tech investments.Key takeaways: Learn how to maximize tech investments.Understand the best practices around budgeting for public sector.Learn how to recruit the best talent under various restraints.Target audience level: all levels
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Emerging AI technologies let you design experiences that are more conversational, adaptive, and creative, which makes machines and their software feel more humanlike to users. Of these three new capabilities, creativity — enabled by generative AI — is the most powerful and surprising and requires a new mindset for effective human-machine collaboration. Join this session to hear how genAI is making software more creative and how enterprises are using it to design experiences.Key takeaways:Learn how creative AI technologies are changing the way humans and machines collaborate.Understand how genAI is making software more creative. Explore how enterprises are leveraging genAI to design new experiences.Target audience level: all levels
The 2024 edition of our annual top security recommendations advises security leaders to tackle changes in tech, the threat landscape, and potential consequences facing the organization and themselves by acting quickly and marshalling the necessary resources and allies to ensure business growth in 2024. Join us in this webinar to go over highlights from our 2024 recommendations and hear directly from the analysts making these calls.Key takeaways:Learn the most important recommendations for your security strategy in 2024 and our rationale behind them.Leverage our research and insights to guide your security program strategy.Understand how to prioritize changes in areas including generative AI, privacy and data protection, OT/ICS security, fraud mitigation, and security leadership in the coming year.Target audience level: intermediate
