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Description
Online bankers and bill payers continue to show little interest in the mobile banking offerings available today. While sizeable advertising budgets by the top banks have generated awareness of the service, mobile banking's duplication of online banking functionality has attracted just 5% of online users. Come learn why and what you can do to encourage greater adoption, and use, of your mobile banking platform.
Agenda:
- Who is using mobile banking today?
- Which users have the greatest interest in mobile banking?
- Which features of mobile banking are most popular?
- Who should I be targeting?
- When will mobile banking take off?
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