ON-DEMAND Webinar

Forrester Data: Understanding The Global Shift Toward Digital Advertising

Original Broadcast Date:Sep 15th, 2016
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Brandon VerblowForecast Analyst
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Description

While it has been well documented that digital advertising is becoming an increasingly important piece of marketing budgets across the globe, different geographies and ad channels are experiencing this digital transition to varying degrees and for a variety of reasons. To aid in understanding these myriad changes, this webinar will provide an overview of the current global digital advertising landscape and what forces are expected to drive or inhibit the market in the future.

Agenda:

  • Learn how to better prioritize digital advertising efforts and investments by geography and ad channel.
  • Develop digital advertising strategies that are better tailored to the region and audience being targeted.
  • Provide clearer guidance to stakeholders about the outlook for their business.

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