Description

What does the future of business-to-business (B2B) digital experience look like? Your company has an extensive set of partners, but the interactions you have with them look nothing like those you have as a consumer of all other brands. Join Forrester analysts John Bruno and Michael Facemire to engage in a lively discussion around the future of these experiences and what your company should do today to prepare for this future.

Key takeaways:

Investigate each of the four phases of this transition:

• The digitization of the B2B brand experience.
• The digital sales force.
• Hyperpersonalization.
• Connected and enabled partner digital ecosystems.

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