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Description
For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different mobile banking experiences are, we evaluated the smartphone apps of eight European banks and six UK banking brands. This webinar lays out the areas where these companies excel, where they fall short, and how bank executives and their teams can learn and improve their own mobile banking efforts.
Key takeaways:
- The business impact of mobile experiences for banking brands
- What enables leading banks to create differentiating mobile experiences
- Trends for the future of mobile banking
Target audience level: all levels
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