We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next couple of years and learn what actions you can take today to get ready.
Key takeaways:
- Learn which emerging technologies are proving to be winners for the technology channel.
- Understand how marketplaces are disrupting resell and transactional partners.
- See how partner programs are changing into ecosystem approaches.
- Learn how encouraging your partners to partner with others can drive results.
- Understand what the third stage of sales and marketing is.
Vendors mentioned: 360insights, Allbound, Ambassador, Amplifinity, Ansira, AppDirect (AppReseller), Aprimo (Revenew), Apttus, Averetek, Aximpro, Balihoo, Brainshark, BrandMaker, Brandmuscle (Saepio), Bridgeline Digital, Broadridge, Bunchball, CampaignDrive (Pica9), Canalys, Channel Fusion, Channel Mechanics, Channel Rocket, Channel360 (Outbound), ChannelAdvisor, ChannelAssist, ChannelCentral, ChannelEyes, ChannelEZ, Channeliser, ChannelKonnect (NowApps Technologies), ChannelNet, Channeltivity, ChannelXperts - ChannelOS, CM Focus, Code Worldwide, Collinson (ICLP), Compubase, Computer Market Research, Cornerstone, CSG, DemandBridge, developerprogram.com, Distribion, E2Open (Zyme, CCI, Entomo, Birch, Foster MacCallum), Elateral (Brandgility), Elioplus, Expertus, Fielo, Fision, Gage, GorillaToolz, Hawk Incentives (Blackhawk Network), HeraldLogic (IntelliRadar), Hinda Incentives, iasset.com, IBM Partner Engagement Manager, Impact, (Radius), Impartner (Tremolo), IQBlade, ITA Group, LeadMethod, LogicBay, LoyaltyWorks, Magentrix, Mahindra Comviva, MarcomCentral, Maritz, Mediafly, Mindmatrix, Mobileforce Software - ChannelVelocity, Model N (Revitas), MTC Performance, myprm, NetExam (Media Defined), Netsertive, Nitro Mojo, OneAffiniti, Oracle (NetSuite), PageFlex, Partner Marketing (twogether), Partnerize (Performance Horizon), PartnerTap, Perks Channel, promoboxx, PROS, Q2E, Qotient, RVLVR, SaaSMax PartnerOptimizer, Salesforce, SAP (CallidusCloud), Seismic (SAVO), Sitecore, Skill Jar, Sproutloud, StructuredWeb, Successful Channels, TechTarget, TIE Kinetix, Vartopia, Vendavo, Vistex, Vortex 6, Webinfinity, Whut (klyck.io), WorkSpan, WorkStride, Zift (RelayWare, Elastic Grid), Zinfi, and Zunos.
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