Save or Share this Report

For B2B Marketing Professionals

WEBINAR: Four Ways To Make Your In-Person Events More Digitally Engaging

April 11, 2017

Description

In-person events present an opportunity some other forms of marketing can only attempt to achieve: engagement with an attentive — and somewhat captive — audience. While most B2B marketers still spend the largest share of their program budget on events, many still struggle to measure and fully leverage this opportunity. In this webinar, Laura Ramos will delve further into our research on the current state of B2B events and explain why top-notch event executions require a new mindset that uses five simple principles and puts the customer experience first in event planning. Listeners will learn how making events more digitally immersive will help you to measure, understand, and leverage the potential payoffs from your in-person events.

Agenda:

  • Identify how to increase live event ROI in the face of challenged budgets.
  • Discover new ways to create more immersive in-person event experiences with digital engagement before, during, and after your events.
  • Learn how to leverage best-in-class tools and techniques to delight event attendees.

 

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)

Purchase

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.