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Description
In-person events present an opportunity some other forms of marketing can only attempt to achieve: engagement with an attentive — and somewhat captive — audience. While most B2B marketers still spend the largest share of their program budget on events, many still struggle to measure and fully leverage this opportunity. In this webinar, Laura Ramos will delve further into our research on the current state of B2B events and explain why top-notch event executions require a new mindset that uses five simple principles and puts the customer experience first in event planning. Listeners will learn how making events more digitally immersive will help you to measure, understand, and leverage the potential payoffs from your in-person events.
Agenda:
- Identify how to increase live event ROI in the face of challenged budgets.
- Discover new ways to create more immersive in-person event experiences with digital engagement before, during, and after your events.
- Learn how to leverage best-in-class tools and techniques to delight event attendees.
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