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This report explores how B2B marketers can use technology and digitize content to make events the centerpiece of ongoing customer interactions.
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In-person events present an opportunity some other forms of marketing can only attempt to achieve: engagement with an attentive — and somewhat captive — audience. While most B2B marketers still spend the largest share of their program budget on events, many still struggle to measure and fully leverage this opportunity. In this webinar, Laura Ramos will delve further into our research on the current state of B2B events and explain why top-notch event executions require a new mindset that uses five simple principles and puts the customer experience first in event planning. Listeners will learn how making events more digitally immersive will help you to measure, understand, and leverage the potential payoffs from your in-person events.
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This report explores how B2B marketers can use technology and digitize content to make events the centerpiece of ongoing customer interactions.
A greater proportion of the buyer's journey has shifted to the digital world, but the B2B marketing mix isn't keeping pace. Marketers must put 2016 budgets to work on shifting interactions seamlessly between digital and physical contexts to engage more di
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