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Description
Over the past two years, we’ve kept close tabs on the state of mobile messaging, culminating in a forecast for the future of mobile engagement automation (MEA) solutions through 2022. Join us to discuss our learnings on how the COVID-19 pandemic impacted mobile messaging and our predictions on what’s to come in the next few years.
Key takeaways:
- Forrester forecasts that spend on mobile engagement automation (MEA) will grow at a rate of almost 30% over the next three years.
- Look to lessons learned from the COVID-19 pandemic for the future of mobile messaging.
- MEA solution providers must lean into product innovation in order to fuel growth.
Target audience level: beginner and intermediate
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