Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Misinformation and disinformation has rocked modern society, and the advertising technology (adtech) industry has made it easy to monetize it. Brands are inadvertently funding the misinformation industry, fueling geopolitical unrest. In this roundtable discussion with players who are trying to dismantle misinformation and disinformation, we discuss the vicious cycle of misinformation and disinformation and what B2C marketers can do now to dismantle the problem. Our guest panel includes Dr. Daniel Rogers, cofounder and executive director of GDI, and Yale Cohen, EVP, Global Digital Standards, Publicis Media Exchange.
Key takeaways:
• Learn how the advertising industry fuels a vicious cycle of misinformation and disinformation through paid media.
• Understand what you can do now to mitigate misinformation and disinformation within your media plans and activation.
• Explore how to plan media mindfully, not just responsibly.
Target audience: all levels
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.