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ON-DEMAND WEBINAR
Funding Truth In The Misinformation Age
Original Broadcast Date: May 19th, 2022
Kelsey Chickering
Principal Analyst
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Description
Misinformation and disinformation has rocked modern society, and the advertising technology (adtech) industry has made it easy to monetize it. Brands are inadvertently funding the misinformation industry, fueling geopolitical unrest. In this roundtable discussion with players who are trying to dismantle misinformation and disinformation, we discuss the vicious cycle of misinformation and disinformation and what B2C marketers can do now to dismantle the problem. Our guest panel includes Dr. Daniel Rogers, cofounder and executive director of GDI, and Yale Cohen, EVP, Global Digital Standards, Publicis Media Exchange.
Key takeaways:
• Learn how the advertising industry fuels a vicious cycle of misinformation and disinformation through paid media.
• Understand what you can do now to mitigate misinformation and disinformation within your media plans and activation.
• Explore how to plan media mindfully, not just responsibly.
Target audience: all levels
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