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Description
Livestreaming commerce is projected to drive $100 billion of sales by 2023 in China alone (its biggest market), and it’s growing fast across Asia and into Europe and the United States. This new form of commerce, which sits at the intersection of social media, e-commerce, influencers and streaming video, has the interest of social media and e-commerce companies alike. This webinar presents this fast-growing phenomenon and helps marketers to establish how best to respond to it.
Key takeaways:
- Learn what livestreaming commerce is and what’s propelling its growth.
- Understand the different growth and nature of livestreaming commerce in different global markets.
- Get Forrester’s recommendations on how to approach livestreaming commerce.
Target audience level: intermediate
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