Description

Let's get one thing straight: Adobe's products are the best or near-best point solutions available in most categories the firm plays in. It builds great stuff. And yet companies often fail to get the most out of Adobe’s portfolio. And sometimes they stumble and must painfully start over. In this webinar, we share four common pitfalls in planning and executing an Adobe strategy and give you some different ways of tackling the challenge of getting the most out of your Adobe investments. Companies, agencies, and software partners will all find something valuable to take away and put to use.

Key takeaways:

• Three common pitfalls include: 1) buying lots of Adobe parts in an uncoordinated way; 2) a big enterprise purchase of the Adobe vision without a road map for success; and 3) the lift and shift of legacy process, data, content, and experience onto your shiny new Adobe platform.
• Start with a reset for success: Start again with a business case development exercise to establish clear, measurable goals for your investment. Track and optimize against those with quarterly check-ins.
• Long term, establish an Adobe HERO program. Adobe has become a strategic supplier for many DX initiatives across large enterprises, so understanding and evangelizing Adobe’s road map will help your company better plan to take advantage of this investment and better position you to give feedback to Adobe.

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