Hot Or Not: The Top Retail Initiatives For 2019

For brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented experiences. To that end, digital pros have a buffet of choices, and the list of buzzwords in 2019 is matched only by the number of opportunities for transformation. In this session, we discuss the top commerce tech initiatives for 2019, including omnichannel, personalization, advanced analytics, AI, and digital store investments, as well as who is doing it well and why these areas are key to driving success in today’s world of digitized commerce.

Key takeaways:

• There are 18 digital buzzwords in the world of retail commerce today, and retailers must know what matters today — and what can wait — to prioritize the right investments in tech.
• Digital professionals must invest in technologies that allow them to stay ahead for the customer — but not too far ahead, or they risk losing customers or wasting resources.
• Many technologies are ready for retail, but some are simply not, while others are still sitting in test and pilot phases.
• Technology isn’t the only area retailers must address to successfully transform their business — culture, organizational maturity, and metrics also play key roles in companies trying to move forward.