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Description
Applying Agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning, and communication. The result: better, more reliable outcomes from happier marketers. B2C marketers should watch this webinar to learn how to apply Agile principles to their marketing activities.
Key takeaways:
- Explore what a principled, non-cookie-cutter approach to Agile for marketing means.
- Understand how organizations that have already applied Agile to marketing have succeeded.
- Master the components that will equip you to enable an Agile transformation that generates business benefits.
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