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Description
Join Forrester analysts Brendan Witcher and Nick Barber, along with guest panelist and industry professional Craig Smith from Ted Baker as he provides exclusive insights about the world of shoppable video. Attendees with walk away understanding how companies today are using shoppable video, best practices and pitfalls to avoid, as well as real-world challenges and processes for implementing shoppable video campaigns. Our panelists will also share why they chose shoppable video, what their experience was like, what they learned, and what you need to know if you’re considering the format for winning business from today’s digitally savvy consumer.
Key takeaways:
- How To Decide If Shoppable Video Is Right For Your Brand
- How To Create An Internal Business Case For Shoppable Video
- How To Measure Success
- Video Best Practices To Increase Engagement And Conversion
Vendors mentioned: Vue.ai and WIREWAX
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