Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Now that your customers are stuck at home because of the COVID-19 pandemic, they’re engaging with you more digitally. They’re also in a more fragile emotional state. That’s why your digital channels must be more emotionally attuned than ever. During this webinar, Rick Parrish discusses the importance of emotion in digital CX and three techniques for ensuring that your digital interactions get emotion right for customers during, and in the wake of, the pandemic.
Key takeaways:
- Learn which emotions really drive great experiences and proven techniques for evoking each one in digital channels.
- Delve into the peak-end theory to create emotionally positive memories for customers.
- Understand how to communicate more clearly and simply than ever.
Target audience level: all levels
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.