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The proliferation of mobile phones, wearable devices, and the rise of the Internet of Things are electrifying opportunities for using spatial analysis of your customers' locations. Firms now have access to unprecedented levels of customer location data and the systems to reveal incredibly valuable insights within it. This webinar describes how spatial analytics are driving business decisions and optimizing customer experiences across the entire customer life cycle.
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Vendors mentioned: Awarepoint, ESRI, HERE, Near, and Pitney Bowes.
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Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior customer experience. Application development and delivery (A
Firms must use customer location and systems in order to seize opportunities to optimize customer experiences across the customer lifecycle.
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
