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Introducing Forrester's Values-Based Experience Framework

August 7, 2019

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Brands’ moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the experiences they deliver, leading to high-profile flubs. During this webinar, we explore the nine possible relationships that companies can have with values. We also explain how to use this framework to determine where your company currently stands on values, so you can start deciding to how evolve your approach.

Key takeaways:

  • Learn about the dominance of values-based customers in the market today.
  • Explore Forrester’s values-based experience framework, which explains the nine possible relationships that companies can have with values.
  • Understand how to use our framework to determine your company’s real stance on values.

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