Introducing The Forrester Wave™: Content Marketing Platforms (CMPs)

Brands rival or even exceed most publishing organizations in terms of the gross quantity of content produced, the number of editors employed, and the resulting content quality. The upshot of every marketing team being a de facto publisher is colloquially known as "content chaos" — a scenario of overlapping, invisible, and underused brand assets and collaterals.

To address this challenge, several technology vendors have developed a single software platform for all involved parties to collaborate on the strategy behind the content and its planning, creation, and distribution; these are called content marketing platforms (CMPs).

In this Webinar, we introduce "The Forrester Wave™: Content Marketing Platforms, Q2 2015," a detailed evaluation of nine enterprise marketing technology vendors — Contently, DivvyHQ, Kapost, NewsCred, Oracle, Percolate, PublishThis, RebelMouse, and Skyword — in terms of their CMP capabilities. The 60-criteria evaluation assessed content planning, production, publishing, integrations and services.

Agenda:

• Why Content Marketing Platforms?
• Requirements For Content Marketing Platforms
• Evaluating CMP Vendors' Capabilities
• Assessing The Future Of CMPs
• Recommended Next Steps For Marketers

Key takeaways:

• Understand why marketing teams use a content marketing platform.
• Learn the advantages and disadvantages of the leading CMPs.
• See how marketers are implementing content marketing platforms.

Vendors mentioned: Contently, DivvyHQ, Kapost, NewsCred, Oracle, Percolate, PublishThis, RebelMouse, and Skyword