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For Customer Insights Professionals

WEBINAR: Key To Mastering Mobile Moments: Identifying Mobile Pathways

January 6, 2016

ATTENTION: If you are a Data client, please contact webinar@forrester.com to be registered for this presentation.

Description

It's your customers' mobile world — you just have to live in it. With 70% of US adults spending almost two hours per day on their tiny screens, it's time to understand how they interact on mobile. Do customers come directly to your mobile app or site? Are they drawn or driven to your mobile moment from another activity? Do they simply pause for fun along the way to and fro? Using Forrester's mobile tracking data, we have created a valuable mobile pathway analysis to compare your app and site against your competitors' and show how your customers get to and from your mobile moments. In this Webinar, we present this analysis to improve your marketing engagement tactics, track your direct engagement progress against your competitors', and analyze your brands' mobile friends or foes.

Agenda:

  • How and at what levels are your customers coming to your mobile app and site?
  • Do they engage directly, or do they pause or come from a friend, foe, or marketing channel? How does your direct engagement compare with your competitors?
  • What characterizes your mobile app and mobile site customers?

Key takeaways:

  • Marketers will be able to articulate a mobile channel strategy for direct campaigns.
  • eBusiness professionals will have the tools to see how competitors fare.
  • Customer insights professionals will gain a new analytic tool to understand customers’ context in their mobile moments of need.

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