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Description
As consumers become more aware that companies collect and use their personal data for marketing purposes, some customers stop (knowingly) sharing their data altogether, while others come to expect personalized experiences. How do marketers create contextual experiences and still preserve customer trust? In this webinar, Fatemeh Khatibloo and Gina Fleming will unveil Forrester's Consumer Privacy Segmentation, which helps firms navigate their customers’ privacy behaviors and attitudes. The analysts will also explain how to use the segmentation to drive personalization without crossing the creepy line.
Key takeaways:
- Marketing teams will better understand where the “creepy” line is for their customers, and how to avoid crossing it.
- Customer insights professionals will learn how to leverage privacy attitudes in their existing customer segmentations and analyses.
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