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Make A Case For Modular Content To Drive Localization, Performance, And Personalization

May 24, 2021

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This webinar was originally scheduled for May 13, 2021.


Assembling content components when and where they’re needed — instead of hardwiring them into experiences — underpins so many forms of customization at scale: localization, personalization, and even richer product, chat, or app experiences. It’s a mindset shift for marketers, but one that can be applied incrementally against clear business outcomes. This webinar teaches marketers how to apply modular content to important marketing initiatives.

Key takeaways:

  • Learn why modular content components underpin modern 1:1 marketing at scale.
  • Understand the three key requirements for establishing modular content.
  • Learn the three major business initiatives that modular content supports: localization, marketing performance, and personalization.

Target audience level: all levels

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Price: $ 300.00(USD)


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