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Description
Assembling content components when and where they’re needed — instead of hardwiring them into experiences — underpins so many forms of customization at scale: localization, personalization, and even richer product, chat, or app experiences. It’s a mindset shift for marketers, but one that can be applied incrementally against clear business outcomes. This webinar teaches marketers how to apply modular content to important marketing initiatives.
Key takeaways:
- Learn why modular content components underpin modern 1:1 marketing at scale.
- Understand the three key requirements for establishing modular content.
- Learn the three major business initiatives that modular content supports: localization, marketing performance, and personalization.
Target audience level: all levels
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