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Marketing The Marketing Function

Defining The B2B Metrics That Matter In Your Organization

December 12, 2018

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  • Presented by Allison Snow


This webinar helps participants think about building the metrics that matter for their organization — those unique indicators that capture the health of your business. You might wonder, why would we talk about this instead of focusing on generating metrics? The answer is that a stunning 61% of B2B marketers indicate that “lack of defined metrics to measure success” is a moderate or major challenge. Mapping to business goals, agreeing on what success looks like, and managing resources effectively toward those goals are keys to your actual and perceived success. Let’s get them right.

Key takeaways:

  • Metrics that matter are unique to individual organizations.
  • Businesses need to start with their explicit paths to revenue.
  • It’s as important to understand what drives results as it is to determine and expose results.

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