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Voice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies that want to leverage this new touchpoint are piloting voice interactions with the hope of launching the next killer Alexa skill. But beware: Most voice experiences today fall short of customer expectations. This webinar discusses the promise, the reasons why they fail, and the design-centered path to success.
Key takeaways:
Vendors mentioned: Amazon, Amazon Alexa, Google, Google Home, IBM, and IBM Watson.
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Digital voice interfaces are hot: New voice-activated devices are hitting the market, customers are buying them, and brands are rushing to create voice experiences for customers to use. Yet many of these voice experiences fail to meet customer expectation
Digital voice experiences are proliferating — but also disappointing customers. That's because it's no easy task to create a voice-based experience — people already have strong expectations for how natural language interactions should work, and companies
Companies are rushing to launch digital voice experiences to keep up with the growth in customers' adoption of talking appliances and competitors' pilots. But their hopes to launch a killer Alexa skill or redefine the customer relationship will be dashed
Voice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are piloting voice interactions with the hope of launching the n
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