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Description
Marketing engagement measurement is something most marketers say they do, but do they do it right? Currently, B2C marketers lack a consistent, prescriptive formula to approach engagement, and consequently, falter when measuring it. This webinar outlines the specific obstacles that prevent marketers from measuring engagement and delineates steps both at a foundational and practical level to measure engagement properly.
Key takeaways:
- Understand how behavior, involvement, and emotion serve as the three foundational elements of effectively measuring engagement.
- Learn the proper steps to build out an engagement scoring metric.
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