Description
Marketing engagement measurement is something most marketers say they do, but do they do it right? Currently, B2C marketers lack a consistent, prescriptive formula to approach engagement, and consequently, falter when measuring it. This webinar outlines the specific obstacles that prevent marketers from measuring engagement and delineates steps both at a foundational and practical level to measure engagement properly.
Key takeaways:
- Understand how behavior, involvement, and emotion serve as the three foundational elements of effectively measuring engagement.
- Learn the proper steps to build out an engagement scoring metric.
Related Research
Get Access
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.
Purchase Webinar
Price: $ 300.00(USD)
PurchaseWebinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.