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Digital and mobile experiences are evolving, and mobile is leading customer expectations. Forrester believes that future digital or mobile experiences will assemble content or services dynamically, based on real-time context, and push them out to consumers in the appropriate channel, location, and device. Foundational mobile technologies and capabilities will be the core of future digital experiences. Today, notifications rightsize experiences and push them out proactively when customers need them in their moments. Mastering notifications will help digital business professionals start their journey toward modernizing all digital experiences.
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Target audience level: beginner
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Notifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to send notifications will become your digital experience or
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